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April 11, 2016

LIFE: “THE PURPOSE” OF A PROJECT

Read this before you plan to write a project proposal!

After watching The Secret Life of Walter Mitty.
I am amazed by the visual and the story of this magazine called “LIFE”.
As most people do in this generation I google the history of the magazine and found this sweet sweet Prospectus written in 1936.

The Secret Life of Walter Mitty. Dir. Ben Stiller. Perf. Ben Stiller. 20th Century Fox, 2013. Film.

The Secret Life of Walter Mitty. Dir. Ben Stiller. Perf. Ben Stiller. 20th Century Fox, 2013. Film.

‘The Show-Book of the World’ (later become LIFE)
Henry Luce’s original prospectus for LIFE magazine, written with the help of poet Archibald MacLeish:

A PROSPECTUS FOR A NEW MAGAZINE
THE PURPOSE:
To see life; to see the world; to eyewitness great events; to watch the faces of the poor and the gestures of the proud; to see strange things—machines, armies, multitudes, shadows in the jungle and on the moon; to see man’s work—his paintings, towers and discoveries; to see things thousands of miles away, things hidden behind walls and within rooms, things dangerous to come to; the women that men love and many children; to see and take pleasure in seeing; to see and be amazed; to see and be instructed;

Thus to see, and to be shown, is now the will and new expectancy of half mankind.

To see, and to show, is the mission now undertaken by a new kind of publication, THE SHOW-BOOK OF THE WORLD, hereinafter described.

Read more from the original paper a prospectus for a new magazine


Also published on Medium.