Read this before you plan to write a project proposal!
After watching The Secret Life of Walter Mitty.
I am amazed by the visual and the story of this magazine called “LIFE”.
As most people do in this generation I google the history of the magazine and found this sweet sweet Prospectus written in 1936.
‘The Show-Book of the World’ (later become LIFE)
Henry Luce’s original prospectus for LIFE magazine, written with the help of poet Archibald MacLeish:
A PROSPECTUS FOR A NEW MAGAZINE
To see life; to see the world; to eyewitness great events; to watch the faces of the poor and the gestures of the proud; to see strange things—machines, armies, multitudes, shadows in the jungle and on the moon; to see man’s work—his paintings, towers and discoveries; to see things thousands of miles away, things hidden behind walls and within rooms, things dangerous to come to; the women that men love and many children; to see and take pleasure in seeing; to see and be amazed; to see and be instructed;
Thus to see, and to be shown, is now the will and new expectancy of half mankind.
To see, and to show, is the mission now undertaken by a new kind of publication, THE SHOW-BOOK OF THE WORLD, hereinafter described.
Read more from the original paper a prospectus for a new magazine
Also published on Medium.